Every remarkable experience starts with an idea – a local insight, a hidden story, a moment that makes people see a place differently. Turning that spark into a top-selling GetYourGuide experience means balancing creativity with quality, safety, and traveler expectations.
Whether you're just starting to design your first activity or refining a best-seller, this guide brings together all the key resources you need to craft experiences that inspire, engage, and get approved on our platform.
Understanding how activity review works
Before travelers can discover your tour, every newly submitted activity goes through a quality review to ensure it meets our standards and offers something unique and relevant to our customers.
Take a moment to learn how the approval process works. Our review criteria are designed to help every experience meet traveler expectations and safety requirements.
📘 Start here: Understanding the Activity Review Process
This article walks you through each step of the review process and shares insights into what helps submissions succeed.
Meeting platform standards
Travelers need to know they’re booking an activity that’s safe, ethical, and reliable. Our guidelines set the groundwork for that trust while giving you room to express your creativity. Get familiar with our quality, safety, and ethical guidelines before you design or submit a new activity.
Browse our core guidelines and policies:
- Restricted activities: Before you create, check which types of activities and experiences are not permitted on GetYourGuide. Review restricted activities
- Safety, ethics, and legal standards: Every activity must meet GetYourGuide's basic requirements for guest safety and ethical operations. Read the guidelines
- Animal welfare policy: If your tour involves animals, here's what to know about GetYourGuide's animal welfare standards. Review the policy
- Uniqueness requirements: We value originality and distinctive experiences that offer travelers something special – your unique perspective and passion. Learn more
- Performance & quality standards: Beyond getting approved, keeping high performance standards ensures your tours continue to succeed on the platform. Read the standards
These standards set the stage for experiences travelers can trust, talk about and return for.
Creating distinctive experiences
Compliance gets you through the door. Creativity keeps you on travelers’ must-do lists. From the power of storytelling to designing emotional connections, these resources dive into how to craft experiences that engage, surprise, and inspire.
- Creating unforgettable experiences: Discover the core elements that make activities truly memorable and how to incorporate them into your offerings. → What Makes Activities Stand Out
- Storytelling and emotional connection: Great activities are about telling compelling stories that connect with travelers emotionally and help them see your destination through your eyes. → Build Unforgettable Tours with Storytelling
- Differentiation and innovation: Learn nine practical ways for differentiating your tours through storytelling, exclusivity, and strategic availability. → 9 Tips to Stand Out with Storytelling, Exclusivity, and Availability
Staying ahead of market trends
Travel trends evolve quickly, and staying curious is what keeps your business competitive. Whether you’re looking to refresh an existing experience or spot your next big idea, these insights can help you anticipate what travelers are looking for next:
- Spot emerging opportunities: Learn how to identify rising trends and tailor your experiences to meet traveler demand before it peaks.
Find Out 8 Ways to Spot the Next Hit in Your Destination - See what’s inspiring travelers in 2026: Discover the latest travel trends shaping what travelers are looking for this year.
Explore GetYourGuide’s Hidden Trends List
- Dive into our latest research: Twice a year, we publish the Travel Experience Trends Tracker – a data-packed report with insights, forecasts, and practical strategies to help you stay ahead of shifting traveler preferences.
Explore the Travel Experience Trends Tracker, Fall 2025 or browse all editions here.
Behind the scenes: How GetYourGuide approaches experiences
At GetYourGuide, our mission is to help travelers find experiences that genuinely move them – the kind that feel both curated and personal.
If you're curious about the philosophy behind our curation approach, GetYourGuide's COO, Tao Tao, joined the Tourpreneur Podcast to share insights into how we think about quality and what drives our decisions.
→ GetYourGuide's evolving approach to curating an experience marketplace (Jan, 2025):
Understand our curation philosophy and how we're evolving to meet what travelers are looking for.
→ GetYourGuide's Tao Tao: On Platform Curation, Innovation, and Anthony Bourdain (Sept, 2025):
Hear directly from GetYourGuide's COO on what drives our curation decisions, the role of innovation, and the inspiration behind creating meaningful travel experiences.
Launching your experience
You already bring the local knowledge, the passion, and the personal stories that make your destination come alive. This guide is here to help you channel all of that into experiences that change the way people see travel.
Here's how to make the most of these resources:
- Start with compliance: Review our guidelines and policies to ensure your activity submissions meet basic requirements from the very start.
- Know the process: Get familiar with the activity review process before submitting, so your submissions go live faster with fewer revisions.
- Get inspired and find your story: Dive into our storytelling and design guides to craft experiences that feel personal and engaging.
- Stay inspired: Use market insights, trends reports, and traveler feedback (i.e., your reviews) to keep your offerings relevant and inspire your next great idea.
When you’re ready to put your ideas into action, it’s time to share them with travelers around the world.
Submit your activity on GetYourGuide
Get started.
Connect with travelers looking for exactly the kind of experience you offer by signing up today.
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