The travel industry has transformed
...to endless possibilities.
In today’s fast-changing online market, operators must adapt quickly to stay ahead. Those maximizing digital platforms will emerge on top.
In the past
Travel was exclusive, information scarce, and demand controlled by a few operators.
The world of today
A growing middle class is driving demand, information is free and short-lived, and operators are multiplying through digitization.
The world of tomorrow
LLMs (eg. ChatGPT) will power personalized planning, AI will favor authoritative sites, and verified reviews will drive trust.
