In this article:
Author
Posted on
November 18, 2025
Category:
Case study
Topics:
Case studies
Case studies
How API Connectivity via Bókun Helped International Friends Scale Distribution
International Friends, a London-based small-group tour operator, was rapidly expanding. Their tours to Stonehenge, the Cotswolds and Downton Abbey filming locations were gaining traction but updating availability and prices across multiple OTAs manually became a bottleneck. They needed scale without extra admin.
Case studies
How API Connectivity via Bókun Helped International Friends Scale Distribution
International Friends, a London-based small-group tour operator, was rapidly expanding. Their tours to Stonehenge, the Cotswolds and Downton Abbey filming locations were gaining traction but updating availability and prices across multiple OTAs manually became a bottleneck. They needed scale without extra admin.
Key takeaways:
The Challenge
Growth meant complexity. Every change (availability, pricing, schedules) required manual updates on each platform. This was slow, error-prone, and risky as bookings increased.
“Our main challenge was connecting live availability and pricing to agents globally. Rather than having to send manual updates on pricing and availability we were looking for a live and seamless connection.”
– Natalie Truman, Business Development Hub Manager & Operational Researcher at International Friends
They wanted to:
- Keep their internal reservation system
- Sync updates automatically to GetYourGuide and other channels
- Avoid overbookings and operational overhead
The Solution: API Integration via Bókun and GetYourGuide
International Friends connected their existing system to Bókun via channel manager API, enabling automatic synchronization of product, pricing and availability data across all sales channels, including GetYourGuide.
Because Bókun is a Premium Connectivity Partner with GetYourGuide, the connection was stable, reliable, and quick to activate.
"Recently we transitioned our GetYourGuide connections over to Bókun. The transition was straightforward and caused no disruption to our GetYourGuide customers."
— Natalie Truman, Business Development Hub Manager & Operational Researcher, International Friends
The Impact
The switch immediately reduced operational workload and unlocked new revenue opportunities:
- 28 new reseller partnerships, including major OTAs
- 52% of bookings through Bókun came from new reseller relationships
- $500,000 USD in revenue generated via Bókun-connected channels in the last 12 months
- Real-time updates into GetYourGuide without manual intervention or errors
International Friends now manages distribution from one system. Bókun handles the automation, while GetYourGuide delivers global reach and customer demand.
Start your free 14-day trial today with Bókun
Bókun’s mission is to help your tour and activity business generate more bookings with less work. Start your free 14-day trial today to explore our software can help you save time and grow your business.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Would you like to learn more about GetYourGuide Connectivity Partner Program?
You can download the program guide from the following link!
Get Started
.avif)
