Reaching more travellers, without reinventing the wheel

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As demand grew, Clio Muse faced a choice: build their own system to connect with global resellers, or find a partner who already had those pipes in place. After a false start with another tech provider, they were wary of overpromises. What convinced them to choose Palisis was a refreshingly honest approach.

Rather than pushing features they didn’t need, we listened. Together, we mapped out the platforms they wanted to reach and created a tailored API strategy to connect the dots. With TourCMS as their channel manager, Clio Muse could push availability, pricing, and content to multiple resellers at once—no more manual updates or missed bookings.

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Yiannis Nikolopoulos, CEO and Co-founder, put it best:
“I was at ITB Berlin, wheeling my suitcase in one hand and updating availability on my phone with the other. That’s how simple it is now.”

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Scaling through partners, not just platforms

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One of Clio Muse's smartest moves was launching white-label audio tours for tour operators. Offering branded content gave partners a new revenue stream without needing in-house storytelling expertise. However, white labelling only works if operators can plug in quickly.

Thanks to existing TourCMS connections, many partners were already set up. This meant Clio Muse could skip the technical back-and-forth and start selling right away. Every new integration became easier. It’s the quiet power of shared infrastructure.

Reflecting on their decision to partner with Palisis, Yiannis sums it up: “If everyone focused on what they do best and found the right partners for everything else, we would all be more successful. That’s what we’ve done with Palisis.”

Why content alone isn’t enough

Clio Muse’s team of historians and archaeologists is known for their engaging, well-researched audio. But even the best content needs to be seen, booked, and delivered seamlessly. That’s why strong distribution is essential.

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From a single platform, Clio Muse can manage live availability, ensure accuracy across channels, and reach audiences it would never find alone. That kind of support fuels growth, from a small Greek team to a global name in cultural experiences.

What we love about this partnership

• Rapid onboarding of new sales channels
  
  
• No need for custom development per partner
  
  
• Live updates from mobile, on the go
  
  
• Focus stays on content, not systems
  
  

The lesson? You don’t need to build everything yourself. You just need to connect with the right tools and people behind them. Learn more today.