Reviews drive customer perception. They’re frequently the first look potential customers get and act as strong indicators of your experience quality.
Our new Spring 2025 Travel Experience Trend Tracker confirms reviews act as "word-of-mouth marketing at scale", cutting through the noise and building the trust essential for bookings.
In fact, 9 out of 10 customers check reviews before making a purchase, and this trust matters even more (24% more!) in the experiences sector.
You understand this impact better than anyone, and you’ve asked for better ways to manage them. Now,we’re introducing new review tools designed to help you engage with feedback more efficiently.
Let's explore how you can use these tools to make reviews work for you:
Respond directly to your reviews
Imagine reading fantastic feedback about your guide or a helpful suggestion for improvement. Previously, it was a one-way street. Now, you can close the loop and respond directly to reviews within the Supplier Portal.
Amplify the positive
When you receive glowing reviews, a simple, public "Thank you so much for joining us! We're thrilled you enjoyed [specific detail]" reinforces the positive experience and shows potential bookers you're engaged and appreciative. It turns a happy customer into a potential advocate.
Turn concerns into trust
When feedback points out an issue or misunderstanding, see it as a chance to respond openly. You can clarify details, share your perspective, or explain how you're addressing the point (e.g., "We appreciate you highlighting the queue time.
We are actively looking at ways to improve wait times during peak hours"). This transparency builds trust and shows potential guests your dedication to quality that resonates far more than silence.
Recommended read: Replying to customer reviews in the Supplier Portal
Get the key insights faster with AI summaries
Now, as your business grows, so does your feedback. Reading every single review when you have hundreds coming in takes time you might not have.
So, for your activities with lots of recent feedback, we've introduced Review Summaries, Powered by AI.
Our AI scans your reviews and gives you the quick highlights – what travelers consistently love and what common themes pop up in constructive feedback.
Refreshed once a month for all your products together, it saves you time and points you straight to the most important takeaways, helps you prioritize improvements efficiently.
Understand feedback, no matter the language
Getting reviews from travelers from all around the globe provides fantastic insights, but language differences can be a barrier to understanding. Our latest report even shows that guest pain points can differ across markets (Trend Experiences Trend Tracker – Spring 2025)
How can you improve for your German-speaking guests if you can't easily understand their feedback about crowds, or address logistical concerns common among Spanish visitors?
The new "Translate" button instantly converts reviews into your selected language on the Supplier Portal, so you can understand feedback from all your guests, and use their insights to elevate your experiences.
Give your new activities a head start
Launching a new activity is exciting, but that initial period with zero reviews can feel like starting from scratch.
That's where the Provider Rating comes in. If you have a solid track record (a 4.0+ average across your already published activities), we'll now display that overall rating on all your activity pages, even brand new ones!
It means your hard-earned reputation helps build trust instantly for your latest offerings. Travelers can see proof of your quality right away, making them more secure and confident hitting that “book now” button.
Recommended read: [Add link to FAQ]
Start exploring your new toolkit
These new capabilities offer simpler, more powerful ways to manage your online reputation. Explore them in the Reviews section of the Supplier Portal. We're excited to see how you’ll make the most of them.
Get started.
Connect with travelers looking for exactly the kind of experience you offer by signing up today.
