Your summer playbook
A comprehensive guide to maximizing your peak-season performance on GetYourGuide — with actionable strategies, tool walkthroughs, and a ready-to-use checklist.
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What's inside
Summer is when the flywheel spins fastest. More travelers searching, more bookings available, more reviews flowing in. But the partners who win peak season are the ones who prepare before it starts.
This guide brings together everything we've learned from top-performing partners, Growth Hub research, and platform data into one actionable playbook.
Make your listing irresistible
Your product page is your storefront. Travelers decide in seconds whether to keep reading or scroll past. These are the highest-leverage changes you can make.
Lead with a hero image that stops the scroll
Use bright, high-res photos showing real guests mid-experience. Top partners refresh hero images seasonally to match the time travelers will visit.
Use the AI Content Creator
Over 60% of partners use the AI Content Creator in the Supplier Portal. It generates category-specific copy tuned to what converts. Start with AI output, then add your voice.
Add a clear meeting-point photo
A meeting-point picture reduces no-shows and boosts booking confidence. Include a recognizable landmark or clear signage.
Write an itinerary that paints the day
Break your experience into timed highlights. Travelers book faster when they can visualize the journey from start to finish.
Detail inclusions and exclusions
Ambiguity kills conversion. Be explicit about what's included and what's not. Transparency builds trust and reduces negative reviews.
decide whether to keep reading
AI Content Creator
Generate engaging, category-specific copy tuned to what converts on GetYourGuide.
Product Details Page
The redesigned single-page editor lets you manage photos, descriptions, itinerary, and pricing.
Open up availability and price smart
Even the best listing won't convert if there's nothing to book. Availability is one of the strongest ranking signals.
Extend your booking window to 6+ months
Summer planners search 4-6 months out. If your calendar is empty, they book a competitor. Open at least 6 months ahead.
Reduce cut-off times where feasible
Last-minute bookers are a massive summer segment. Reducing from 48 to 24 hours captures demand you're currently missing.
Run Special Offers strategically
Special Offers create visible price signals. Data shows they can boost bookings by up to 25%.
Review your Insights tab every week
Each insight shows potential business impact with a direct action button. Partners who act on Insights consistently outperform.
optimized listings and offers
Standard offers
A simple discount for a set period. Great for shoulder season to build momentum.
Early bird offers
Discounts for travelers who book well in advance. Fills your calendar early.
Last-minute offers
Discounts for bookings close to the activity date. Captures spontaneous demand.
Build your review flywheel before peak
91% of travelers trust reviews as much as personal recommendations. Activities with more reviews convert better and rank higher.
Generate your custom QR code and review link
The QR Code & Review Link tool generates a printable code unique to your activity. Place it on a card or receipt at the end of your experience.
Ask at the emotional high point
The best moment to ask is right after the highlight. Match the ask to the moment. A verbal nudge paired with your QR code is highest-converting.
Respond to every review with AI Reply Optimizer
The AI Reply Optimizer crafts professional, personalized responses in seconds — even in languages you don't speak.
Aim for critical mass before June
More reviews = higher conversion = more bookings = more reviews. Prioritize collecting in spring so your listing is primed with social proof when summer spikes.
91% of travelers trust customer reviews as much as word-of-mouth recommendations.
QR codes & review links
Generate in your portal, print, and place where guests finish your experience.
AI Reply Optimizer
Craft thoughtful, multilingual review responses in seconds.
than offline for explorers
Understand how ranking works
GetYourGuide's ranking algorithm determines where your activity appears in search results. Understanding what drives it gives you a strategic edge.
Conversion rate is the core signal
The ratio of bookings to page views. Better listings with compelling images, clear descriptions, and transparent pricing convert higher — and rank higher.
Reviews drive trust and ranking
Both the score and volume matter. Responding to all reviews — positive and negative — shows active engagement.
Availability depth is a ranking factor
Activities with more available dates rank higher. An empty calendar signals low commitment and drops your position.
Historical performance compounds
The algorithm considers your revenue track record over time. Consistent bookings compound your ranking advantage.
Conversion rate
Bookings / page views. The primary signal. Better content = higher ranking.
Review quality & volume
Both score and count matter. Active management signals quality.
Availability depth
More dates and time slots = stronger ranking signal.
Historical performance
Revenue track record over time. Consistent bookings build compounding advantage.
Get operationally summer-proof
Peak season exposes every operational weakness. The partners who thrive are the ones who tighten operations in spring.
Connect your reservation system
GetYourGuide connects with 200+ ticketing and reservation systems. Real-time sync means fewer double-bookings at scale.
Set up prescheduled pickups
Use the Pickup Planner to prearrange routes and times. Poor pickup experiences are one of the most common sources of negative reviews.
Use multi-login for multiple accounts
Partners managing several supplier accounts can access them all with a single login. Saves meaningful time across a busy summer.
Know your commission breakdown
The Commission Breakdown gives you a clear per-booking margin view. Critical for smart pricing decisions during peak season.
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Pickup Planner
Prearrange hotel pickup routes and times. Reduces day-of coordination chaos.
Commission Breakdown
Clear, detailed view of commission rates for every booking.
Tools already in your portal
Every tool mentioned in this guide is available right now in your Supplier Portal — no extra setup required.
AI Content Creator
Generate and refine category-tuned descriptions
Insights
Personalized recommendations with impact estimates
Special Offers
Standard, early bird, and last-minute discounts
QR Codes & Review Links
Custom codes to collect reviews on-site
AI Reply Optimizer
Multilingual review responses in seconds
Product Details Page
One-screen editor for everything
Analytics Dashboard
Full performance overview with Insights
Pickup Planner
Prearrange routes and reduce chaos
Commission Breakdown
Per-booking margin visibility
Your seasonal timeline
Summer readiness isn't a single event — it's a sequence. Here's when to do what so you're fully optimized before peak traffic hits.
March - April
Refresh hero images, update descriptions with AI, open availability 6+ months, set up QR codes, connect reservation system
May
Launch shoulder-season Special Offers, reduce cut-off times, respond to all reviews, prearrange pickup logistics
June
Weekly Insights reviews, monitor conversion in Analytics, go live with last-minute offers, ensure pickups prescheduled
July - August
Maintain availability depth, respond to reviews within 24h, track margins with Commission Breakdown, iterate on what's working
Your pre-summer checklist
Ready to make this your best summer yet?
Step-by-step video walkthroughs, case studies, and more on the Growth Hub.
© GetYourGuide · Summer 2026
